NRA Takes Aim at Obama's Kids in New Attack Ad

On the same day President Obama prepares to announce the administration's recommendations for reducing gun violence in the country, the National Rifle Association (NRA) has released a vicious attack ad that goes after Obama's children and calls him an "elitist hypocrite" for protecting them with "armed guards."

“Are the president’s kids more important than yours?” a narrators asks.

“Then why is he skeptical about putting armed security in our schools when his kids are protected by armed guards at their school? Mr. Obama demands the wealthy pay their fair share of taxes, but he’s just another elitist hypocrite when it comes to a fair share of security.”

Apparently, Obama is an "elitist" and a "hypocrite" for having Secret Service protection while American families do not.

Watch the clip:

The NRA seems to have completed the shift from an organization that supports the rights of gun owners to a partisan, right-wing attack group more interested in selling weapons (and memberships) than advocating for gun owners. After all, 86 percent of gun owners are in favor of universal background checks, and 55 percent want to see extended magazine clips outlawed.

Nearly 50 percent of gun owners are even in favor of a complete ban of assault weapons, the most controversial aspect of any potential move by the administration to reduce the number of firearm deaths in the country.

It's too bad these gun owners don't have a lobby with influence in Washington to help promote their views.

Menawhile, the NRA has responded to criticism over the ad by doubling down on its message.

"Whoever thinks the ad is about President Obama's daughters are missing the point completely or they're trying to change the subject," NRA spokesman Andrew Arulanandam said in a statement to NBC News.

"This ad is about keeping our children safe. And the president said he was skeptical about the NRA proposal to put policemen in all schools in this country. Yet he and his family are beneficiaries of multiple law enforcement officers surrounding them 24 hours a day."

UPDATE: The White House has condemned the ad as “repugnant and cowardly.”

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