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Senate Candidate's Campaign Makes Fun of Women's Magazine After 'Cosmo' Runs Personhood Article

Last Thursday we wrote about a story from Cosmopolitan magazine discussing the Personhood issue in Congress, with a focus on Colorado Rep. Cory Gardner's struggles with flip-flopping on the issue. Here's the money quote from that story:

[Gardner has] built his entire political career on support of personhood," Personhood USA president Keith Mason told Cosmopolitan.com. "I think he's just listening to some bad advice, and he's playing politics."

A few hours after our post first appeared on Colorado Pols, Gardner's campaign responded via Twitter in just about the worst possible manner — by (SURPRISE!) making fun of women's magazines. From Jill Filipovic of Cosmopolitan:

This week, journalist Ada Calhoun published a piece on Cosmopolitan.com about personhood bills, wildly unpopular right-wing legislation that would outlaw abortion and, potentially, some forms of birth control and in-vitro fertilization. She highlighted the Senate race in Colorado between pro-choice candidate Mark Udall and his anti-abortion opponent, Cory Gardner, who supported state personhood legislation until he didn't, and who remains a co-sponsor of federal personhood legislation. Udall's press team tweeted the article. In response, Sam Stookesberry, Gardner's deputy press secretary until last month, responded:

Cosmo Tweets

You may want to adjust those blinders

That kind of condescension is de rigueur when you write in lady-mag land. If your outlet brands itself as a "women's publication," the automatic assumption is that it's lowbrow, apolitical, superficial, or all of the above. And there's certainly plenty of content in traditional women's magazines and websites that fits the bill.

But mainstream "serious" media, with its regular forays into rape apologia and marginalizing female accomplishment, isn't exactly an enjoyable place for the feminist-hearted either. And while beauty tips, fashion spreads, and sex advice are staples of women's publications, so is an abundance of serious reporting and thoughtful writing from excellent journalists. Calhoun, for example, has written for The New York Times, New York Magazine, NewYorker.com, and the New Republic — and that's just the "N" section of her resume. Put her in Cosmo, though, and suddenly "hard-hitting journalist" becomes a sarcastic reproach instead of an accurate characterization…

…The reaction to an article's placement also serves as a handy litmus test: Whether a person engages with the work sincerely or whether their go-to response is to brush it off because it appears in a women's publication alongside celebrity, fashion, and sex coverage offers a pretty clear read on how they view women more generally. [Pols emphasis] Which makes smarmy dismissals from conservative men fairly predictable — if especially rich when those men's patronizing tweets are published alongside their own less-than-hard-hitting style advice.

As we wrote last week, it would be foolish to dismiss something that appears in Cosmopolitan magazine — which boasts a readership of a female demographic that Gardner desperately needs in order to have any hope of defeating Sen. Mark Udall in November. It is completely irrelevant if some individuals — primarily men — brush Cosmo off as unimportant. Cosmopolitan magazine isn't trying to influence an audience of conservative men…even if that's all Cory Gardner's campaign can think about.

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