Christine Todd Whitman on GOP Rebranding Efforts: 'It's Not About the Messaging, It's the Message'

AP PhotoIn Washington to attend a green energy event, former New Jersey Republican Governor Christine Todd Whitman talked about her party's effort to re-brand itself, and told guest host Chris Cillizza on MSNBC's The Daily Rundown that simply adding more female candidate and surrogates will do little to help the party.

"It's not about the messaging, it's the message," Whitman said. "You can't just say, 'we've got to say it better.' When you vote against the Violence Against Women Act, that raises some serious concerns among women."

"When you start imposing as good "conservatives" government in the bedroom, that also turns people off," Whitman said of the party's efforts to legislate women's reproductive rights.

Whitman is one of a more than 80 prominent Republicans to sign a friend-of-the-court brief calling on the Supreme Court to support same-sex marriage. While she is labeled as a "moderate" in many Republican circles, Whitman says the GOP's attempts to pander to a narrow base of backwards-minded voters goes against what the party stands for.

"They are the part of the base that feels the government shouldn't be everywhere, they are the most libertarian of the libertarians, "Whitman said. "To me, the most conservative position is 'get the government out of my bedroom!'"

Despite the overhwhelming shift among voters in favor of marriage equality, RNC Chairman Reince Priebus reaffirmed the Republican party’s opposition to same-sex marriage Wednesday, saying the GOP’s attempt to improve its image will not mean a change in the Republican platform anytime soon.

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